Katrina Group

About

  • WHO WE ARE
  • MANAGEMENT TEAM
  • MILESTONES

Who We Are

We are an operator of chains of restaurants and cafes under different F&B brands and concepts. Our Group owns and operates restaurants under nine different F&B brands that are developed and owned by us.

Each of our brands serves authentic cuisines of different ethnicity, namely Indonesian, Thai, Hong Kong, Yunnan, Northern Chinese cuisine, Mexican and Vietnamese. In addition, each brand is accompanied by tailored décor and designs in our restaurants and cafes in order to provide patrons with comfortable ambience. 

Amongst our nine own proprietary brands, restaurants under four of our own proprietary brands namely Bali Thai, So Pho, Streats and Indobox, are certified “Halal” in Singapore.

Management Team

Mr. Alan Goh Keng Chian

Founder, Executive Chairman and CEO

Mr. Goh is the Founder, Executive Chairman and CEO of the Group. He heads the formulation of the Group’s strategic directions and expansion plans in Singapore and overseas markets, and manages the Group’s overall business development. He is also responsible for implementing goals and objectives of the Group, identifying new business opportunities and sourcing for new strategic locations within Singapore and overseas. Mr. Goh obtained a Technician Diploma in Civil Engineering from Singapore Polytechnic in 1979 and a Diploma in Marketing Management from Ngee Ann Polytechnic in 1987. Thereafter, Mr. Goh attained his Masters of Business Administration (General Business Administration) from University of Hull in 1995.

Mr. Alan Goh Keng Chian

Founder, Executive Chairman and CEO

Mr. Goh is the Founder, Executive Chairman and CEO of the Group. He heads the formulation of the Group’s strategic directions and expansion plans in Singapore and overseas markets, and manages the Group’s overall business development. He is also responsible for implementing goals and objectives of the Group, identifying new business opportunities and sourcing for new strategic locations within Singapore and overseas. Mr. Goh obtained a Technician Diploma in Civil Engineering from Singapore Polytechnic in 1979 and a Diploma in Marketing Management from Ngee Ann Polytechnic in 1987. Thereafter, Mr. Goh attained his Masters of Business Administration (General Business Administration) from University of Hull in 1995.

Ms. Madaline Catherine Tan Kim Wah

Co-founder and Executive Director

Ms. Tan is the Co-founder and Executive Director of the Group. She is responsible for the formulation and introduction of the Group’s new concept ideas and menus for new and existing brands. She assists the Executive Chairman and CEO in managing the Group’s overall business development and operations and is actively involved in formulating strategies to improve the processes in the Group’s restaurants and cafes. Ms. Tan has more than 20 years of experience in F & B and restaurant operations.

Ms. Madaline Catherine Tan Kim Wah

Co-founder and Executive Director

Ms. Tan is the Co-founder and Executive Director of the Group. She is responsible for the formulation and introduction of the Group’s new concept ideas and menus for new and existing brands. She assists the Executive Chairman and CEO in managing the Group’s overall business development and operations and is actively involved in formulating strategies to improve the processes in the Group’s restaurants and cafes. Ms. Tan has more than 20 years of experience in F & B and restaurant operations.

Mr. Tan Kong King

Lead Independent Director

Mr Tan Kong King was redesignated as the Lead Independent Director of the Group on 11 December 2020 and chairs the Audit Committee. He has been an Independent Director of the Group since 1 September 2019. Mr Tan has over 30 years of experience and expertise in the management and operation of group companies, financing business acquisitions, corporate restructuring, as well as formulation of corporate and investment strategies, particularly within the food industry within the Asia Pacific region. Before joining the Group, Mr Tan was appointed as a non-executive Director of QAF Limited on 15 June 1995. He became the Group Managing Director of the QAF Group in January 1996. Since 1996, Mr Tan had streamlined and refocused the QAF Group for further growth and expansion in the food industry. He retired as the Group Managing Director of QAF Limited on 31 December 2016. In the early part of his career, Mr Tan had worked for a number of years with an international accounting firm. Subsequent to which he joined and worked as the Managing Director of KMP Private Ltd group of companies from 1981 to 2004.

Mr Tan holds a B.Sc. Economics degree from the London School of Economics, University of London.

Mr. Tan Kong King

Lead Independent Director

Mr Tan Kong King was redesignated as the Lead Independent Director of the Group on 11 December 2020 and chairs the Audit Committee. He has been an Independent Director of the Group since 1 September 2019. Mr Tan has over 30 years of experience and expertise in the management and operation of group companies, financing business acquisitions, corporate restructuring, as well as formulation of corporate and investment strategies, particularly within the food industry within the Asia Pacific region. Before joining the Group, Mr Tan was appointed as a non-executive Director of QAF Limited on 15 June 1995. He became the Group Managing Director of the QAF Group in January 1996. Since 1996, Mr Tan had streamlined and refocused the QAF Group for further growth and expansion in the food industry. He retired as the Group Managing Director of QAF Limited on 31 December 2016. In the early part of his career, Mr Tan had worked for a number of years with an international accounting firm. Subsequent to which he joined and worked as the Managing Director of KMP Private Ltd group of companies from 1981 to 2004.

Mr Tan holds a B.Sc. Economics degree from the London School of Economics, University of London.

Mr. Tan Juay Hiang

Independent Director

Mr Tan Juay Hiang was appointed as Independent Director of the Group on 11 December 2020. He was designated as a Senior Advisor to the Board of Directors and the CEO with ST Hospitality Pte. Ltd., a subsidiary of the Group, for a few months prior to this appointment.
 

Mr Tan was formerly the Managing Director of Investments REIT in Ascott from January to July 2020 and held the role of CEO of Ascendas Hospitality Trust (A-HTRUST) from 2012 to 2019. Mr Tan brings with him vast experience in the real estate industry as well as fund management business both in the private funds as well as the capital markets.

Mr Tan holds a Bachelor of Engineering (Honours) degree from the National University of Singapore and a Master of Business Administration from Nanyang Business School, Nanyang Technological University.

Mr. Tan Juay Hiang

Independent Director

Mr Tan Juay Hiang was appointed as Independent Director of the Group on 11 December 2020. He was designated as a Senior Advisor to the Board of Directors and the CEO with ST Hospitality Pte. Ltd., a subsidiary of the Group, for a few months prior to this appointment.
 

Mr Tan was formerly the Managing Director of Investments REIT in Ascott from January to July 2020 and held the role of CEO of Ascendas Hospitality Trust (A-HTRUST) from 2012 to 2019. Mr Tan brings with him vast experience in the real estate industry as well as fund management business both in the private funds as well as the capital markets.

Mr Tan holds a Bachelor of Engineering (Honours) degree from the National University of Singapore and a Master of Business Administration from Nanyang Business School, Nanyang Technological University.

Ms. Joan Lau Sau Chee

Independent Director

Ms. Lau was appointed as an Independent Director of the Group on 1 May 2019. Ms. Lau started her banking career in Overseas Union Bank Limited (“OUB”) in May 1974 as a Personnel Officer and subsequently as an Assistant Company Secretary. In 1990, she joined the corporate finance industry as Assistant Vice President in OUB and left as an Executive Director in United Overseas Bank Limited (“UOB”) in April 2008 (OUB merged with UOB in 2002). In June 2008, she joined Hong Leong Finance Limited as Senior Vice President heading its Corporate Finance department and retired as an Advisor in March 2016. Ms. Lau is a Fellow of the Institute of Chartered Secretaries and an Associate of the Chartered Institute of Bankers.

Ms. Joan Lau Sau Chee

Independent Director

Ms. Lau was appointed as an Independent Director of the Group on 1 May 2019. Ms. Lau started her banking career in Overseas Union Bank Limited (“OUB”) in May 1974 as a Personnel Officer and subsequently as an Assistant Company Secretary. In 1990, she joined the corporate finance industry as Assistant Vice President in OUB and left as an Executive Director in United Overseas Bank Limited (“UOB”) in April 2008 (OUB merged with UOB in 2002). In June 2008, she joined Hong Leong Finance Limited as Senior Vice President heading its Corporate Finance department and retired as an Advisor in March 2016. Ms. Lau is a Fellow of the Institute of Chartered Secretaries and an Associate of the Chartered Institute of Bankers.

Milestones

  • WHO WE ARE
  • MANAGEMENT TEAM
  • MILESTONES

Who We Are

We are an operator of chains of restaurants and cafes under different F&B brands and concepts. Our Group owns and operates restaurants under nine different F&B brands that are developed and owned by us.

Each of our brands serves authentic cuisines of different ethnicity, namely Indonesian, Thai, Hong Kong, Yunnan, Northern Chinese cuisine, Mexican and Vietnamese. In addition, each brand is accompanied by tailored décor and designs in our restaurants and cafes in order to provide patrons with comfortable ambience. 

Amongst our nine own proprietary brands, restaurants under four of our own proprietary brands namely Bali Thai, So Pho, Streats and Indobox, are certified “Halal” in Singapore.

Management Team

Mr. Alan Goh Keng Chian

Founder, Executive Chairman and CEO

Mr. Goh is the Founder, Executive Chairman and CEO of the Group. He heads the formulation of the Group’s strategic directions and expansion plans in Singapore and overseas markets, and manages the Group’s overall business development. He is also responsible for implementing goals and objectives of the Group, identifying new business opportunities and sourcing for new strategic locations within Singapore and overseas. Mr. Goh obtained a Technician Diploma in Civil Engineering from Singapore Polytechnic in 1979 and a Diploma in Marketing Management from Ngee Ann Polytechnic in 1987. Thereafter, Mr. Goh attained his Masters of Business Administration (General Business Administration) from University of Hull in 1995.

Mr. Alan Goh Keng Chian

Founder, Executive Chairman and CEO

Mr. Goh is the Founder, Executive Chairman and CEO of the Group. He heads the formulation of the Group’s strategic directions and expansion plans in Singapore and overseas markets, and manages the Group’s overall business development. He is also responsible for implementing goals and objectives of the Group, identifying new business opportunities and sourcing for new strategic locations within Singapore and overseas. Mr. Goh obtained a Technician Diploma in Civil Engineering from Singapore Polytechnic in 1979 and a Diploma in Marketing Management from Ngee Ann Polytechnic in 1987. Thereafter, Mr. Goh attained his Masters of Business Administration (General Business Administration) from University of Hull in 1995.

Ms. Madaline Catherine Tan Kim Wah

Co-founder and Executive Director

Ms. Tan is the Co-founder and Executive Director of the Group. She is responsible for the formulation and introduction of the Group’s new concept ideas and menus for new and existing brands. She assists the Executive Chairman and CEO in managing the Group’s overall business development and operations and is actively involved in formulating strategies to improve the processes in the Group’s restaurants and cafes. Ms. Tan has more than 20 years of experience in F & B and restaurant operations.

Ms. Madaline Catherine Tan Kim Wah

Co-founder and Executive Director

Ms. Tan is the Co-founder and Executive Director of the Group. She is responsible for the formulation and introduction of the Group’s new concept ideas and menus for new and existing brands. She assists the Executive Chairman and CEO in managing the Group’s overall business development and operations and is actively involved in formulating strategies to improve the processes in the Group’s restaurants and cafes. Ms. Tan has more than 20 years of experience in F & B and restaurant operations.

Mr. Tan Kong King

Lead Independent Director

Mr Tan Kong King was redesignated as the Lead Independent Director of the Group on 11 December 2020 and chairs the Audit Committee. He has been an Independent Director of the Group since 1 September 2019. Mr Tan has over 30 years of experience and expertise in the management and operation of group companies, financing business acquisitions, corporate restructuring, as well as formulation of corporate and investment strategies, particularly within the food industry within the Asia Pacific region. Before joining the Group, Mr Tan was appointed as a non-executive Director of QAF Limited on 15 June 1995. He became the Group Managing Director of the QAF Group in January 1996. Since 1996, Mr Tan had streamlined and refocused the QAF Group for further growth and expansion in the food industry. He retired as the Group Managing Director of QAF Limited on 31 December 2016. In the early part of his career, Mr Tan had worked for a number of years with an international accounting firm. Subsequent to which he joined and worked as the Managing Director of KMP Private Ltd group of companies from 1981 to 2004.

Mr Tan holds a B.Sc. Economics degree from the London School of Economics, University of London.

Mr. Tan Kong King

Lead Independent Director

Mr Tan Kong King was redesignated as the Lead Independent Director of the Group on 11 December 2020 and chairs the Audit Committee. He has been an Independent Director of the Group since 1 September 2019. Mr Tan has over 30 years of experience and expertise in the management and operation of group companies, financing business acquisitions, corporate restructuring, as well as formulation of corporate and investment strategies, particularly within the food industry within the Asia Pacific region. Before joining the Group, Mr Tan was appointed as a non-executive Director of QAF Limited on 15 June 1995. He became the Group Managing Director of the QAF Group in January 1996. Since 1996, Mr Tan had streamlined and refocused the QAF Group for further growth and expansion in the food industry. He retired as the Group Managing Director of QAF Limited on 31 December 2016. In the early part of his career, Mr Tan had worked for a number of years with an international accounting firm. Subsequent to which he joined and worked as the Managing Director of KMP Private Ltd group of companies from 1981 to 2004.

Mr Tan holds a B.Sc. Economics degree from the London School of Economics, University of London.

Mr. Tan Juay Hiang

Independent Director

Mr Tan Juay Hiang was appointed as Independent Director of the Group on 11 December 2020. He was designated as a Senior Advisor to the Board of Directors and the CEO with ST Hospitality Pte. Ltd., a subsidiary of the Group, for a few months prior to this appointment.
 

Mr Tan was formerly the Managing Director of Investments REIT in Ascott from January to July 2020 and held the role of CEO of Ascendas Hospitality Trust (A-HTRUST) from 2012 to 2019. Mr Tan brings with him vast experience in the real estate industry as well as fund management business both in the private funds as well as the capital markets.

Mr Tan holds a Bachelor of Engineering (Honours) degree from the National University of Singapore and a Master of Business Administration from Nanyang Business School, Nanyang Technological University.

Mr. Tan Juay Hiang

Independent Director

Mr Tan Juay Hiang was appointed as Independent Director of the Group on 11 December 2020. He was designated as a Senior Advisor to the Board of Directors and the CEO with ST Hospitality Pte. Ltd., a subsidiary of the Group, for a few months prior to this appointment.
 

Mr Tan was formerly the Managing Director of Investments REIT in Ascott from January to July 2020 and held the role of CEO of Ascendas Hospitality Trust (A-HTRUST) from 2012 to 2019. Mr Tan brings with him vast experience in the real estate industry as well as fund management business both in the private funds as well as the capital markets.

Mr Tan holds a Bachelor of Engineering (Honours) degree from the National University of Singapore and a Master of Business Administration from Nanyang Business School, Nanyang Technological University.

Ms. Joan Lau Sau Chee

Independent Director

Ms. Lau was appointed as an Independent Director of the Group on 1 May 2019. Ms. Lau started her banking career in Overseas Union Bank Limited (“OUB”) in May 1974 as a Personnel Officer and subsequently as an Assistant Company Secretary. In 1990, she joined the corporate finance industry as Assistant Vice President in OUB and left as an Executive Director in United Overseas Bank Limited (“UOB”) in April 2008 (OUB merged with UOB in 2002). In June 2008, she joined Hong Leong Finance Limited as Senior Vice President heading its Corporate Finance department and retired as an Advisor in March 2016. Ms. Lau is a Fellow of the Institute of Chartered Secretaries and an Associate of the Chartered Institute of Bankers.

Ms. Joan Lau Sau Chee

Independent Director

Ms. Lau was appointed as an Independent Director of the Group on 1 May 2019. Ms. Lau started her banking career in Overseas Union Bank Limited (“OUB”) in May 1974 as a Personnel Officer and subsequently as an Assistant Company Secretary. In 1990, she joined the corporate finance industry as Assistant Vice President in OUB and left as an Executive Director in United Overseas Bank Limited (“UOB”) in April 2008 (OUB merged with UOB in 2002). In June 2008, she joined Hong Leong Finance Limited as Senior Vice President heading its Corporate Finance department and retired as an Advisor in March 2016. Ms. Lau is a Fellow of the Institute of Chartered Secretaries and an Associate of the Chartered Institute of Bankers.

Milestones

  • WHO WE ARE
  • MANAGEMENT TEAM
  • MILESTONES

Who We Are

We are an operator of chains of restaurants and cafes under different F&B brands and concepts. Our Group owns and operates restaurants under nine different F&B brands that are developed and owned by us.

Each of our brands serves authentic cuisines of different ethnicity, namely Indonesian, Thai, Hong Kong, Yunnan, Northern Chinese cuisine, Mexican and Vietnamese. In addition, each brand is accompanied by tailored décor and designs in our restaurants and cafes in order to provide patrons with comfortable ambience. 

Amongst our nine own proprietary brands, restaurants under four of our own proprietary brands namely Bali Thai, So Pho, Streats and Indobox, are certified “Halal” in Singapore.

Management Team

Mr. Alan Goh Keng Chian

Founder, Executive Chairman and CEO

Mr. Goh is the Founder, Executive Chairman and CEO of the Group. He heads the formulation of the Group’s strategic directions and expansion plans in Singapore and overseas markets, and manages the Group’s overall business development. He is also responsible for implementing goals and objectives of the Group, identifying new business opportunities and sourcing for new strategic locations within Singapore and overseas. Mr. Goh obtained a Technician Diploma in Civil Engineering from Singapore Polytechnic in 1979 and a Diploma in Marketing Management from Ngee Ann Polytechnic in 1987. Thereafter, Mr. Goh attained his Masters of Business Administration (General Business Administration) from University of Hull in 1995.

Mr. Alan Goh Keng Chian

Founder, Executive Chairman and CEO

Mr. Goh is the Founder, Executive Chairman and CEO of the Group. He heads the formulation of the Group’s strategic directions and expansion plans in Singapore and overseas markets, and manages the Group’s overall business development. He is also responsible for implementing goals and objectives of the Group, identifying new business opportunities and sourcing for new strategic locations within Singapore and overseas. Mr. Goh obtained a Technician Diploma in Civil Engineering from Singapore Polytechnic in 1979 and a Diploma in Marketing Management from Ngee Ann Polytechnic in 1987. Thereafter, Mr. Goh attained his Masters of Business Administration (General Business Administration) from University of Hull in 1995.

Ms. Madaline Catherine Tan Kim Wah

Co-founder and Executive Director

Ms. Tan is the Co-founder and Executive Director of the Group. She is responsible for the formulation and introduction of the Group’s new concept ideas and menus for new and existing brands. She assists the Executive Chairman and CEO in managing the Group’s overall business development and operations and is actively involved in formulating strategies to improve the processes in the Group’s restaurants and cafes. Ms. Tan has more than 20 years of experience in F & B and restaurant operations.

Ms. Madaline Catherine Tan Kim Wah

Co-founder and Executive Director

Ms. Tan is the Co-founder and Executive Director of the Group. She is responsible for the formulation and introduction of the Group’s new concept ideas and menus for new and existing brands. She assists the Executive Chairman and CEO in managing the Group’s overall business development and operations and is actively involved in formulating strategies to improve the processes in the Group’s restaurants and cafes. Ms. Tan has more than 20 years of experience in F & B and restaurant operations.

Mr. Tan Kong King

Lead Independent Director

Mr Tan Kong King was redesignated as the Lead Independent Director of the Group on 11 December 2020 and chairs the Audit Committee. He has been an Independent Director of the Group since 1 September 2019. Mr Tan has over 30 years of experience and expertise in the management and operation of group companies, financing business acquisitions, corporate restructuring, as well as formulation of corporate and investment strategies, particularly within the food industry within the Asia Pacific region. Before joining the Group, Mr Tan was appointed as a non-executive Director of QAF Limited on 15 June 1995. He became the Group Managing Director of the QAF Group in January 1996. Since 1996, Mr Tan had streamlined and refocused the QAF Group for further growth and expansion in the food industry. He retired as the Group Managing Director of QAF Limited on 31 December 2016. In the early part of his career, Mr Tan had worked for a number of years with an international accounting firm. Subsequent to which he joined and worked as the Managing Director of KMP Private Ltd group of companies from 1981 to 2004.

Mr Tan holds a B.Sc. Economics degree from the London School of Economics, University of London.

Mr. Tan Kong King

Lead Independent Director

Mr Tan Kong King was redesignated as the Lead Independent Director of the Group on 11 December 2020 and chairs the Audit Committee. He has been an Independent Director of the Group since 1 September 2019. Mr Tan has over 30 years of experience and expertise in the management and operation of group companies, financing business acquisitions, corporate restructuring, as well as formulation of corporate and investment strategies, particularly within the food industry within the Asia Pacific region. Before joining the Group, Mr Tan was appointed as a non-executive Director of QAF Limited on 15 June 1995. He became the Group Managing Director of the QAF Group in January 1996. Since 1996, Mr Tan had streamlined and refocused the QAF Group for further growth and expansion in the food industry. He retired as the Group Managing Director of QAF Limited on 31 December 2016. In the early part of his career, Mr Tan had worked for a number of years with an international accounting firm. Subsequent to which he joined and worked as the Managing Director of KMP Private Ltd group of companies from 1981 to 2004.

Mr Tan holds a B.Sc. Economics degree from the London School of Economics, University of London.

Mr. Tan Juay Hiang

Independent Director

Mr Tan Juay Hiang was appointed as Independent Director of the Group on 11 December 2020. He was designated as a Senior Advisor to the Board of Directors and the CEO with ST Hospitality Pte. Ltd., a subsidiary of the Group, for a few months prior to this appointment.
 

Mr Tan was formerly the Managing Director of Investments REIT in Ascott from January to July 2020 and held the role of CEO of Ascendas Hospitality Trust (A-HTRUST) from 2012 to 2019. Mr Tan brings with him vast experience in the real estate industry as well as fund management business both in the private funds as well as the capital markets.

Mr Tan holds a Bachelor of Engineering (Honours) degree from the National University of Singapore and a Master of Business Administration from Nanyang Business School, Nanyang Technological University.

Mr. Tan Juay Hiang

Independent Director

Mr Tan Juay Hiang was appointed as Independent Director of the Group on 11 December 2020. He was designated as a Senior Advisor to the Board of Directors and the CEO with ST Hospitality Pte. Ltd., a subsidiary of the Group, for a few months prior to this appointment.
 

Mr Tan was formerly the Managing Director of Investments REIT in Ascott from January to July 2020 and held the role of CEO of Ascendas Hospitality Trust (A-HTRUST) from 2012 to 2019. Mr Tan brings with him vast experience in the real estate industry as well as fund management business both in the private funds as well as the capital markets.

Mr Tan holds a Bachelor of Engineering (Honours) degree from the National University of Singapore and a Master of Business Administration from Nanyang Business School, Nanyang Technological University.

Ms. Joan Lau Sau Chee

Independent Director

Ms. Lau was appointed as an Independent Director of the Group on 1 May 2019. Ms. Lau started her banking career in Overseas Union Bank Limited (“OUB”) in May 1974 as a Personnel Officer and subsequently as an Assistant Company Secretary. In 1990, she joined the corporate finance industry as Assistant Vice President in OUB and left as an Executive Director in United Overseas Bank Limited (“UOB”) in April 2008 (OUB merged with UOB in 2002). In June 2008, she joined Hong Leong Finance Limited as Senior Vice President heading its Corporate Finance department and retired as an Advisor in March 2016. Ms. Lau is a Fellow of the Institute of Chartered Secretaries and an Associate of the Chartered Institute of Bankers.

Ms. Joan Lau Sau Chee

Independent Director

Ms. Lau was appointed as an Independent Director of the Group on 1 May 2019. Ms. Lau started her banking career in Overseas Union Bank Limited (“OUB”) in May 1974 as a Personnel Officer and subsequently as an Assistant Company Secretary. In 1990, she joined the corporate finance industry as Assistant Vice President in OUB and left as an Executive Director in United Overseas Bank Limited (“UOB”) in April 2008 (OUB merged with UOB in 2002). In June 2008, she joined Hong Leong Finance Limited as Senior Vice President heading its Corporate Finance department and retired as an Advisor in March 2016. Ms. Lau is a Fellow of the Institute of Chartered Secretaries and an Associate of the Chartered Institute of Bankers.

Milestones

  • WHO WE ARE
  • MANAGEMENT TEAM
  • MILESTONES

Who We Are

We are an operator of chains of restaurants and cafes under different F&B brands and concepts. Our Group owns and operates restaurants under nine different F&B brands that are developed and owned by us.

Each of our brands serves authentic cuisines of different ethnicity, namely Indonesian, Thai, Hong Kong, Yunnan, Northern Chinese cuisine, Mexican and Vietnamese. In addition, each brand is accompanied by tailored décor and designs in our restaurants and cafes in order to provide patrons with comfortable ambience. 

Amongst our nine own proprietary brands, restaurants under four of our own proprietary brands namely Bali Thai, So Pho, Streats and Indobox, are certified “Halal” in Singapore.

Management Team

Mr. Alan Goh Keng Chian

Founder, Executive Chairman and CEO

Mr. Goh is the Founder, Executive Chairman and CEO of the Group. He heads the formulation of the Group’s strategic directions and expansion plans in Singapore and overseas markets, and manages the Group’s overall business development. He is also responsible for implementing goals and objectives of the Group, identifying new business opportunities and sourcing for new strategic locations within Singapore and overseas. Mr. Goh obtained a Technician Diploma in Civil Engineering from Singapore Polytechnic in 1979 and a Diploma in Marketing Management from Ngee Ann Polytechnic in 1987. Thereafter, Mr. Goh attained his Masters of Business Administration (General Business Administration) from University of Hull in 1995.

Mr. Alan Goh Keng Chian

Founder, Executive Chairman and CEO

Mr. Goh is the Founder, Executive Chairman and CEO of the Group. He heads the formulation of the Group’s strategic directions and expansion plans in Singapore and overseas markets, and manages the Group’s overall business development. He is also responsible for implementing goals and objectives of the Group, identifying new business opportunities and sourcing for new strategic locations within Singapore and overseas. Mr. Goh obtained a Technician Diploma in Civil Engineering from Singapore Polytechnic in 1979 and a Diploma in Marketing Management from Ngee Ann Polytechnic in 1987. Thereafter, Mr. Goh attained his Masters of Business Administration (General Business Administration) from University of Hull in 1995.

Ms. Madaline Catherine Tan Kim Wah

Co-founder and Executive Director

Ms. Tan is the Co-founder and Executive Director of the Group. She is responsible for the formulation and introduction of the Group’s new concept ideas and menus for new and existing brands. She assists the Executive Chairman and CEO in managing the Group’s overall business development and operations and is actively involved in formulating strategies to improve the processes in the Group’s restaurants and cafes. Ms. Tan has more than 20 years of experience in F & B and restaurant operations.

Ms. Madaline Catherine Tan Kim Wah

Co-founder and Executive Director

Ms. Tan is the Co-founder and Executive Director of the Group. She is responsible for the formulation and introduction of the Group’s new concept ideas and menus for new and existing brands. She assists the Executive Chairman and CEO in managing the Group’s overall business development and operations and is actively involved in formulating strategies to improve the processes in the Group’s restaurants and cafes. Ms. Tan has more than 20 years of experience in F & B and restaurant operations.

Mr. Tan Kong King

Lead Independent Director

Mr Tan Kong King was redesignated as the Lead Independent Director of the Group on 11 December 2020 and chairs the Audit Committee. He has been an Independent Director of the Group since 1 September 2019. Mr Tan has over 30 years of experience and expertise in the management and operation of group companies, financing business acquisitions, corporate restructuring, as well as formulation of corporate and investment strategies, particularly within the food industry within the Asia Pacific region. Before joining the Group, Mr Tan was appointed as a non-executive Director of QAF Limited on 15 June 1995. He became the Group Managing Director of the QAF Group in January 1996. Since 1996, Mr Tan had streamlined and refocused the QAF Group for further growth and expansion in the food industry. He retired as the Group Managing Director of QAF Limited on 31 December 2016. In the early part of his career, Mr Tan had worked for a number of years with an international accounting firm. Subsequent to which he joined and worked as the Managing Director of KMP Private Ltd group of companies from 1981 to 2004.

Mr Tan holds a B.Sc. Economics degree from the London School of Economics, University of London.

Mr. Tan Kong King

Lead Independent Director

Mr Tan Kong King was redesignated as the Lead Independent Director of the Group on 11 December 2020 and chairs the Audit Committee. He has been an Independent Director of the Group since 1 September 2019. Mr Tan has over 30 years of experience and expertise in the management and operation of group companies, financing business acquisitions, corporate restructuring, as well as formulation of corporate and investment strategies, particularly within the food industry within the Asia Pacific region. Before joining the Group, Mr Tan was appointed as a non-executive Director of QAF Limited on 15 June 1995. He became the Group Managing Director of the QAF Group in January 1996. Since 1996, Mr Tan had streamlined and refocused the QAF Group for further growth and expansion in the food industry. He retired as the Group Managing Director of QAF Limited on 31 December 2016. In the early part of his career, Mr Tan had worked for a number of years with an international accounting firm. Subsequent to which he joined and worked as the Managing Director of KMP Private Ltd group of companies from 1981 to 2004.

Mr Tan holds a B.Sc. Economics degree from the London School of Economics, University of London.

Mr. Tan Juay Hiang

Independent Director

Mr Tan Juay Hiang was appointed as Independent Director of the Group on 11 December 2020. He was designated as a Senior Advisor to the Board of Directors and the CEO with ST Hospitality Pte. Ltd., a subsidiary of the Group, for a few months prior to this appointment.
 

Mr Tan was formerly the Managing Director of Investments REIT in Ascott from January to July 2020 and held the role of CEO of Ascendas Hospitality Trust (A-HTRUST) from 2012 to 2019. Mr Tan brings with him vast experience in the real estate industry as well as fund management business both in the private funds as well as the capital markets.

Mr Tan holds a Bachelor of Engineering (Honours) degree from the National University of Singapore and a Master of Business Administration from Nanyang Business School, Nanyang Technological University.

Mr. Tan Juay Hiang

Independent Director

Mr Tan Juay Hiang was appointed as Independent Director of the Group on 11 December 2020. He was designated as a Senior Advisor to the Board of Directors and the CEO with ST Hospitality Pte. Ltd., a subsidiary of the Group, for a few months prior to this appointment.
 

Mr Tan was formerly the Managing Director of Investments REIT in Ascott from January to July 2020 and held the role of CEO of Ascendas Hospitality Trust (A-HTRUST) from 2012 to 2019. Mr Tan brings with him vast experience in the real estate industry as well as fund management business both in the private funds as well as the capital markets.

Mr Tan holds a Bachelor of Engineering (Honours) degree from the National University of Singapore and a Master of Business Administration from Nanyang Business School, Nanyang Technological University.

Ms. Joan Lau Sau Chee

Independent Director

Ms. Lau was appointed as an Independent Director of the Group on 1 May 2019. Ms. Lau started her banking career in Overseas Union Bank Limited (“OUB”) in May 1974 as a Personnel Officer and subsequently as an Assistant Company Secretary. In 1990, she joined the corporate finance industry as Assistant Vice President in OUB and left as an Executive Director in United Overseas Bank Limited (“UOB”) in April 2008 (OUB merged with UOB in 2002). In June 2008, she joined Hong Leong Finance Limited as Senior Vice President heading its Corporate Finance department and retired as an Advisor in March 2016. Ms. Lau is a Fellow of the Institute of Chartered Secretaries and an Associate of the Chartered Institute of Bankers.

Ms. Joan Lau Sau Chee

Independent Director

Ms. Lau was appointed as an Independent Director of the Group on 1 May 2019. Ms. Lau started her banking career in Overseas Union Bank Limited (“OUB”) in May 1974 as a Personnel Officer and subsequently as an Assistant Company Secretary. In 1990, she joined the corporate finance industry as Assistant Vice President in OUB and left as an Executive Director in United Overseas Bank Limited (“UOB”) in April 2008 (OUB merged with UOB in 2002). In June 2008, she joined Hong Leong Finance Limited as Senior Vice President heading its Corporate Finance department and retired as an Advisor in March 2016. Ms. Lau is a Fellow of the Institute of Chartered Secretaries and an Associate of the Chartered Institute of Bankers.

Milestones